Hi there, I am Rosario!
Curious by nature, with a background in design and business, I find myself in the intersection of both worlds which provides me a unique perspective to approach different types of projects.
With 10+ years of experience in the design field across different industries, the user has always been at the centerpiece.
Considering design as a creative problem-solving process, I am passionate about understanding users (research), uncovering meaningful insights and transforming them into actionable solutions that inform the strategy, design and opportunities to follow. I am eager to tackle projects from strategy to execution.
My skills have been greatly complemented with an MBA from California College of the Arts with a focus on business innovation strategy for positive impact through user centric design methodologies.
Specialties: + User Research + Design Strategy + Service Design + Brand Strategy.
Based in San Francisco, California.
My designer background + MBA in Design Strategy provides me a unique perspective to approach projects and challenges in a more holistic way, keeping the user at the core while looking the best possible outcome for the other stakeholders involved.
I have worked across the design field always having the user as the centerpiece